Canopy (HK) (HK) - Product Marketing Director - Exchange

Senior Level
Hong Kong
Product Marketing Director - Exchange
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About Us was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. With over 10 million users on its platform today, provides a powerful alternative to traditional financial services, turning its vision of "cryptocurrency in every wallet" into reality, one customer at a time. is built on a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have CCSS Level 3, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance. is headquartered in Hong Kong with a 900+ strong team.

For more information, please visit

Who we're looking for (HK) is looking for a Product Marketing Director - Exchange to join the team!

What you will be doing
  • Develop marketing and communication plans for the company’s crypto exchange
  • Drive the growth of spot, margin, derivatives and other upcoming trading products
  • Design listing and trading campaigns based on target audiences
  • Work with internal stakeholders to plan, create, align and launch creative campaigns that resonate with the target audiences in markets across the world
  • Liaise with key functions including creative, product, trading and blockchain teams for successful product rollouts
  • Plan and coordinate marketing announcements/launches internally to engage audiences across all marketing platforms
  • Stay on top of the global crypto industry trends and make appropriate recommendations proactively
  • Be an effective self-starter and ensure all marketing programs are successful, metrics-driven, and goal-oriented
Who you are
  • Strong passion and belief for the cryptocurrency space
  • Proven working experience in marketing required, ideally in crypto industry
  • Proven track record designing and executing successful digital marketing campaigns at both a local and global level
  • Exceptional communication and presentation skills
  • 5-8 years of marketing experience
  • This role will be based in HK, or two hours east/west of HK time zone
What we offer
  • We offer an attractive compensation package working in a cutting-edge field of Fintech.
  • Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
  • You get to work in a very dynamic environment and be part of an international team
  • You will get to have involvement in developing a brand new product from scratch alongside with a talented team

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15/F, Pacific Plaza, 418 Des Vouex Road West
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