Crypto.com (HK) - Influencer Marketing Manager, DeFi (HK/SG)

Mid Level

Hong Kong

Influencer Marketing Manager, DeFi (HK/SG)

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About Us

Crypto.com was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. With over 10+ million users on its platform today, Crypto.com provides a powerful alternative to traditional financial services, turning its vision of "cryptocurrency in every wallet" into reality, one customer at a time.

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Who we're looking for

Crypto.com is seeking an innovative experienced marketing mind to develop and execute influencer marketing strategies and creative campaigns. You will be responsible for building your own influencer roster, leading negotiations, closing deliverable agreements, and executing retention Additionally, the Influencer Marketing Manager will contribute to the expansion and enrichment of Crypto.com DeFi influencer program. If you are a team player who displays a positive, professional attitude at all times who knows the influencer world then you are the person we are looking for.

What you will be doing in this role

Research and identify targeted Defi influencers within channels such as, Discord, Telegram, Facebook, Twitter, and other online content publishers.
Draft and negotiate commercial agreements
Develop and execute content strategies and campaign planning in key markets and defi communities
Be in charge of building and managing a roster of channels to ensure the achievement of business goals.
Act as the lead point of contact and PIC for all matters specific to your roster.
Track and analyze content for reporting on branding and conversion performance - Achieving coverage ROI & Acquisition
Lead daily, weekly, and monthly reporting on results (posts, impressions, conversions)
Provide updates and monitor roster activity - proactively seek online creative opportunities
Liaise with management and the influencer team in joint initiatives, such as event marketing campaigns, collaborations, targeted promotional campaigns.
Conduct ad hoc initiatives as assigned
Be an accountable self-starter and resourceful addition to the influencer team.

Who you are

Familiar with Ethereum and Cosmos technology, supporting Decentralized Finance, NFTs and Metaverse.
Degree holder in Marketing, Advertising, Communications, Business Administration, Public Relations or related discipline
At least 3+ years of experience in influencer marketing, social media management, or community management
Proven ability to work remotely and excel with limited supervision.
Demonstrable track record of activating and managing; social media figures or channels e.g. examples of sponsored content, driving business results with content, handling and drafting documentation.
Advanced knowledge of all social media platforms and designated niches, technology, decentralized finance, and centralized finance.
Outstanding project and time management skills.
Excellent interpersonal and relationship-building skills. This role involves liaising with colleagues, influencers, and management across territories. Strong written and verbal communication skills are required.

What we offer

Attractive compensation package - base salary, commissions, and bonuses
Working in a cutting-edge field of Fintech
Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
You get to work in a very dynamic environment and be part of an international team