Canopy (SG) (HK) - Influencer Marketing Manager, DeFi (HK/SG)

Mid Level
Hong Kong
Influencer Marketing Manager, DeFi (HK/SG)
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About Us was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. With over 10+ million users on its platform today, provides a powerful alternative to traditional financial services, turning its vision of "cryptocurrency in every wallet" into reality, one customer at a time.

Who we're looking for is seeking an innovative experienced marketing mind to develop and execute influencer marketing strategies and creative campaigns. You will be responsible for building your own influencer roster, leading negotiations, closing deliverable agreements, and executing retention Additionally, the Influencer Marketing Manager will contribute to the expansion and enrichment of DeFi influencer program. If you are a team player who displays a positive, professional attitude at all times who knows the influencer world then you are the person we are looking for.

What you will be doing in this role
  • Research and identify targeted Defi influencers within channels such as, Discord, Telegram, Facebook, Twitter, and other online content publishers.
  • Draft and negotiate commercial agreements
  • Develop and execute content strategies and campaign planning in key markets and defi communities
  • Be in charge of building and managing a roster of channels to ensure the achievement of business goals.
  • Act as the lead point of contact and PIC for all matters specific to your roster.
  • Track and analyze content for reporting on branding and conversion performance - Achieving coverage ROI & Acquisition
  • Lead daily, weekly, and monthly reporting on results (posts, impressions, conversions)
  • Provide updates and monitor roster activity - proactively seek online creative opportunities
  • Liaise with management and the influencer team in joint initiatives, such as event marketing campaigns, collaborations, targeted promotional campaigns.
  • Conduct ad hoc initiatives as assigned
  • Be an accountable self-starter and resourceful addition to the influencer team.
Who you are
  • Familiar with Ethereum and Cosmos technology, supporting Decentralized Finance, NFTs and Metaverse.
  • Degree holder in Marketing, Advertising, Communications, Business Administration, Public Relations or related discipline
  • At least 3+ years of experience in influencer marketing, social media management, or community management
  • Proven ability to work remotely and excel with limited supervision.
  • Demonstrable track record of activating and managing; social media figures or channels e.g. examples of sponsored content, driving business results with content, handling and drafting documentation.
  • Advanced knowledge of all social media platforms and designated niches, technology, decentralized finance, and centralized finance.
  • Outstanding project and time management skills.
  • Excellent interpersonal and relationship-building skills. This role involves liaising with colleagues, influencers, and management across territories. Strong written and verbal communication skills are required.
What we offer
  • Attractive compensation package - base salary, commissions, and bonuses
  • Working in a cutting-edge field of Fintech
  • Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
  • You get to work in a very dynamic environment and be part of an international team

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