Canopy (HK) (HK) - Growth Analyst (Performance Marketing Analyst) - Global Fintech Startup

Mid Level
Hong Kong
Growth Analyst (Performance Marketing Analyst) - Global Fintech Startup
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About Us was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. With over 10+ million users on its platform today, provides a powerful alternative to traditional financial services, turning its vision of "cryptocurrency in every wallet" into reality, one customer at a time.

Who we're looking for is seeking an Analyst, Growth who will research and identify new ways to acquire users via our paid channels. Reporting to the Manager, Growth, the responsibilities of this role include tracking advertising costs, optimizing paid ad campaigns, and exploring digital market trends and opportunities to contribute to the growth stack. You’ll also be responsible for supporting the development of our advertising efforts and capabilities to drive growth. To be successful in this role, you should have experience with Cost-Per-Action (CPA) campaigns and be comfortable with processing and analyzing user acquisition data. Ultimately, you will help us ensure we spend our growth budget efficiently and we target our audience through successful campaigns.

What you will be doing
  • Report on growth KPIs like app installs, transactions and purchase volume.
  • Manage day-to-day paid activities including but not limited to: Display, Programmatic, Social, and Search
  • Work closely with creative team to facilitate the ad creation process
  • Monitor budget distribution and performance of paid ad campaigns
  • Recommend campaign, app, and website optimizations and run A/B tests accordingly
  • Maintain relationship with existing advertising agency/partners and leverage their performance by providing insight from internal reports
  • Partner with Analytics and Data Teams and analysts across functions to fully leverage company level metrics model, BI tool, data structure and data request process
Who you are
  • BA/BS degree in Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
  • 2-4 years experience in running Cost-Per-Action advertising campaigns for mobile applications in relevant role (e.g. User Acquisition Executive, Performance Marketing Analyst)
  • Excellent skill in MS Office and Google Sheet for data analysis
  • Experience using attribution tools like Appsflyer or Adjust
  • Knowledge on mobile apps, business, finance, e-commerce, accounting, and economics
  • Knowledgeable in SQL skills and database is a plus
  • Experience in managing advertising agency/partner is a plus
  • Experience using BI software (Tableau, BigQuery etc) is a plus
What we offer
  • We offer an attractive compensation package working in a cutting-edge field of Fintech.
  • Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
  • You get to work in a very dynamic environment and be part of an international team

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