Canopy (HK) (HK) - CRM Specialist

Entry Level
Hong Kong
CRM Specialist
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About Us was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. With over 10 million users on its platform today, provides a powerful alternative to traditional financial services, turning its vision of "cryptocurrency in every wallet" into reality, one customer at a time. is built on a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have CCSS Level 3, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance. is headquartered in Hong Kong with a 900+ strong team.

For more information, please visit

Who we're looking for (HK) is looking for a CRM Specialist to join the team!

What you will be doing
  • Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing, and Tech teams
  • Map user journeys and optimise campaigns for funnel conversion
  • Drive platform retention, loyalty, engagement, and usage metrics for the products and services (e.g. DAU/MAU, purchases)
  • Support analysis and enhancement of CRM campaigns
  • Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
  • Devise ways to improve usage of the CRM platform by automatic basic, everyday tasks
  • Pulling reports from the CRM platform into data visualisation tools
  • Meeting with other stakeholders and teams to analyse industry trends and tailor CRM campaigns to meet business objectives
  • Assess and plan data points to integrate with CRM platform
Who you are
  • BA/BS degree in Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
  • Minimum of 3 years experience in e-commerce business
  • Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
  • Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
  • Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
  • Excellent skills in MS Office suite of programmes
  • Excellent command of English, both written and verbally
  • Proficiency in building email templates via HTML
  • Proficiency in SQL or Python and other programming languages
  • Experience in copywriting and/or design a plus
  • Strong understanding of cryptocurrency/blockchain industries including non-fungible tokens
  • A strong eye for detail and precision
  • Self-directed learning attitude and strong sense of ownership
  • Quick-thinking to respond to ever-changing and volatile market conditions
What we offer
  • We offer an attractive compensation package working in a cutting-edge field of Fintech
  • Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
  • You get to work in a very dynamic environment and be part of an international team

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