Canopy (HK)- CRM Specialist

Mid Level
Hong Kong
CRM Specialist
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About Us was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. With over 2 million users on its platform today, provides a powerful alternative to traditional financial services, turning its vision of "cryptocurrency in every wallet" into reality, one customer at a time. is built on a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have CCSS Level 3, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance. is headquartered in Hong Kong with a 300+ strong team.

Who we're looking for

We are seeking a CRM Specialist to ensure smooth execution of cross-channel communications, with a focus on nurturing customer relationships. The CRM Specialist will also drive engagement by proposing new, relevant campaign ideas. This role is intended to facilitate and improve the engagement efforts of product, strategy, and marketing teams at

What you will be doing in this role:
  • Propose, design, and launch CRM campaigns in collaboration with Product, Marketing, and Compliance teams.
  • Drive engagement and propose new relevant campaigns. If you’re feeling creative, feel free to put that hat on and make your communication ideas come to life!
  • Collaborate with Analytics and Product teams to visualise and make sense of data with business objectives and product funnels in mind
  • Work closely with the Marketing team to ensure consistency of communication in campaigns
  • Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
  • Establish workflows and standards for entering data into CRM platform
  • Establish best practices and standards for executing cross-channel and single-channel campaigns
  • Assess and improve the usage of CRM platform, and automate daily tasks
  • Customise and pull engagement and marketing reports from the CRM, and analyse reports to determine what kind of customer trends the business should respond to
  • Troubleshoot user or software errors that affect the efficiency of the interaction between people and technology

About you:
  • Bachelor’s degree in relevant field
  • Excellent command of English, both written and verbally
  • Proven experience with CRM software (like Braze, Hubspot, Zoho, Marketo, SugarCRM, SendGrid or similar)
  • 2+ years of work experience in a field related to one or more of the following: e-commerce, finance, fintech, digital marketing, loyalty programmes, product marketing, mobile apps
  • Experience in copywriting and/or design is a plus
  • Knowledge in B2C and B2B communications experience is a plus
  • Strong understanding of investors and investment products
  • Proficiency with HTML, CSS, SQL, Python, and other programming languages where relevant
  • A strong eye for detail and precision

What we offer
  • We offer an attractive compensation package working in a cutting-edge field of Fintech.
  • Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
  • You get to work in a very dynamic environment and be part of an international team
  • You will get to have involvement in developing a brand new product from scratch alongside with a talented team

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