Canopy (HK) (HK) - Campaign Analyst/Manager - Global Fintech Startup

Mid Level
Hong Kong
Campaign Analyst/Manager - Global Fintech Startup
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About Us was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. With over 10+ million users on its platform today, provides a powerful alternative to traditional financial services, turning its vision of "cryptocurrency in every wallet" into reality, one customer at a time.

Who we're looking for is seeking a Campaign Analyst/Manager who will research and identify new ways to raise user awareness via various channels. Reporting to the Director and Manager of Growth, the responsibilities of this role include tracking awareness campaigns’ costs, creating and optimizing awareness campaigns, and coordinating with various parties on brand campaigns. You’ll also be responsible for supporting the development of our advertising efforts and capabilities to drive brand SOV. To be successful in this role, you should have experience in various brand campaigns and be comfortable with coordinating the needs of different parties. Ultimately, you will help us ensure the budget efficiency of campaigns.

What you will be doing
  • Acts as the liaison between Marketing and Growth Team to plan and execute brand campaigns
  • Create and manage awareness and engagement campaigns on various social media or ad platforms
  • Analyze, track and optimize performance of brand awareness campaigns
  • Explore, initiate and create new brand building campaigns
  • Conduct brand lift study regularly
  • Raise brand SOV together with worldwide social engagement
Who you are
  • BA/BS degree in Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
  • 3 years experience in running brand awareness campaigns for mobile applications in relevant role (e.g. Digital Marketing Executive, Brand Executive)
  • Excellent skills in MS Office and G Suite
  • Excellent communication skills in English
  • Experience in handling cross brand/creators promotional campaigns
  • Knowledge on mobile apps, business, finance, e-commerce, accounting, and economics
  • Experience using BI software (Tableau, BigQuery etc) is a plus
  • Working experience in financial trading is a plus
  • Strong interest in blockchain is a plus
What we offer
  • We offer an attractive compensation package working in a cutting-edge field of Fintech
  • Flexible working hours
  • Work from home
  • Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
  • You get to work in a very dynamic environment and be part of an international team

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