CoverGo - Digital Marketing Analyst

Mid Level
Hong Kong
Digital Marketing Analyst
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About Us

CoverGo is an award-winning insurance technology company providing enterprise software solutions to insurers, banks and brokers in Asia and beyond.

Who we're looking for

CoverGo is currently looking for a talented and driven individual with a passion for marketing and IT to join our team as our new digital marketing analyst! You will be having a direct impact on our marketing strategy and operations.

What you will be doing in this role:
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
About you:
  • Required Level of Work Experience: at least 2-3 years
  • Interested in fintech, entrepreneurship, business development and marketing
  • Skills in growth hacking, digital marketing, content writing, editing, social media
  • Strong attention to detail with good analytical, communication and presentation skills
  • Interested in making connections within the startup community in Hong Kong and Asia
  • Native spoken and written Cantonese, fluent in English, Mandarin a plus
  • Proficiency in Photoshop and other design and tech based skills a plus
  • Positive, hard-working and committed team player
  • Self-motivated, able to work independently and fast learner
  • Able, willing and excited to work in a fast paced collaborative startup environment
  • This role is suitable for a junior who wants to take the step-up into a more senior position

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Unit 603, 6/F Tower 1, Admiralty Centre, 18 Harcourt Road,
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CoverGo (HK)

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