CompareAsiaGroup (HK)

CompareAsiaGroup - Digital Marketing Analytics Manager

Mid Level
Hong Kong
Digital Marketing Analytics Manager
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About Us

Launched in 2014 and headquartered in Hong Kong, CompareAsiaGroup is Asia’s leading personal finance platform, reaching over 60 million users across six markets including Hong Kong (, Malaysia (, the Philippines (, Singapore (, Taiwan ( and Thailand ( CompareAsiaGroup helps people make better financial choices.

Who we're looking for

We are a purpose-driven, fast-paced start-up looking for a curious, organized, and self-motivated individual to join our Group Marketing team in Hong Kong as a Digital Marketing Analytics Manager.

What you will be doing

Tracking Strategy & Implementation

  • Develop analytics tracking strategy for our web properties and various outbound channels (i.e. display, SEM, social email, affiliates, etc.) to ensure our data is being tracked with a high level of consistency and be able to perform data mapping between different data sources (e.g. Google Analytics with CRM data)
  • Perform tagging implementation via Google Tag Manager (GTM) for new website initiatives and serve as a product owner of GTM to manage all the existing website & media tags


  • Perform user journey and performance analysis according to business needs with cross data sources between Google Analytics, Email & CRM database, etc.
  • Work with different internal stakeholders across various analytics projects including customer lifetime value calculation, attribution analysis, etc.
  • Serve as a project lead when it comes to data discovery work for analytics projects with different stakeholders
  • Provide analytics support to enhance cross channels personalization

Reporting & Dashboard

  • Develop dashboards and reports for various activities, including, website/paid media/email performance, personalization findings, new campaign performance, etc.
Who you are
  • Minimum 5 years of relevant work experience in analytical/statistical / marketing field
  • Minimum 3 years working experience with Google Analytics and Google Tag Manager for tagging implementation is a must
  • Minimum 3 years working experience in using data visualization tools (e.g. Data Studio, Tableau, Metabase etc.) is a must
  • Working experience with SQL for data extraction and analysis would be highly advantageous. For candidates without SQL knowledge, it is expected to possess some SQL skills with training being provided
  • Working experience with HTML and JavaScript for tagging implementation would be advantageous
  • Working experience of Python would be a bonus
  • Working knowledge on managing a cloud-based data platform would be a bonus (e.g. Google Cloud, AWS, etc.)
  • A ‘can-do’ attitude when it comes to new projects; looking for an individual who is excited about thinking of new solutions to improve processes and solve problems
  • Fluent in English & Chinese

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