Carousell (HK)

Carousell - Category Manager, HK

Mid Level
Hong Kong
Category Manager, HK
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About Us

Carousell is one of the world's largest and fastest growing mobile classifieds apps with a mission to inspire every person in the world to start selling and buying to make more possible for one another.

Since our launch in Aug 2012, we've expanded into 8 countries with over 250 million listings. As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell.

Who we're looking for

We are now looking for Category Manager to join our Category Management Team in Hong Kong. This person is a data driven category specialist to drive growth for our smaller Goods Categories. This person will deliver results by generating insights across this diverse and complex set of categories, and use those insights to identify opportunities and to continuously improve our customer experience.  This person should be attuned to the needs of our users and be able to break down and solve complex business problems. This role will report to Hong Kong General Manager.

What you will be doing
  • Work on understanding the properties of these previously under-studied subcategories to be able to create strategies around these insights - focusing on understanding the buyer funnel as well as the casual vs merchant seller landscape across subcategories.
  • Define the category strategies focusing on a few key strategic sub-categories at first.
  • Because of the complex and broad scope of this role, you will use data wisely to draw similarities between subcategories and apply broad-stroked solutions that are widely applicable.
  • Undertake user research and use data to understand our category consumers better and help to define our long term strategic and communication framework
  • Support the wider category team with scoping of category management dashboards, and work to ensure that the adoption of these dashboards and frameworks is high amongst the category team.
  • Work with Marketing team to ensure that category related content is a part of our day-to-day marketing communications
  • Be responsible for defining and maintaining the overall category tree of the Carousell goods marketplace for your categories, including relevant attributes and filters to provide the best experience for our buyers and sellers - with the aim of developing an understanding of how category traffic and engagement in one part of the marketplace can lead to the growth of another
  • Be responsible for pricing of visibility products in your category to ensure we are charging an appropriate amount for the value we are delivering to our users.
  • Conduct regular detailed analysis into search terms, browse behaviour, conversion funnels to identify possible areas of improvement of our product or marketing comms.
  • Build and maintain relationships/networks with relevant stakeholders, in ways that help to deliver strategies/plans as a whole, and with smooth and timely delivery
  • Work closely with the Monetisation team to grow category revenue alongside user growth
  • Work with product teams across squads to ensure that the needs of the category are being addressed in future roadmaps.
  • Perform experiments in collaboration with marketing and/or product teams to validate hypotheses and continually improve customer experience of these categories
  • Report back to the wider business on category performance (growth and revenue) on a regular basis
Who you are
  • 5 years or above in category or data analytics capacity
  • Bachelor's degree
  • Proven analytical skills and track record of working with senior stakeholders

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Quarry Bay
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