Canopy
Carbon Wallet (HK)

Carbon Wallet (HK) - Associate Manager - Marketing and Growth

Entry Level
Hong Kong
Associate Manager - Marketing and Growth
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About Us

Carbon Wallet is committed to co-creating a green ecosystem in Hong Kong in collaboration with green groups, social enterprises and sustainable businesses. Our mission is to empower people to track and measure their carbon savings in different aspects of their daily lives, foster green lifestyle by rewarding people for adopting low-carbon living, co-create a green ecosystem in collaboration with partners and mobilize people to act on climate change and reduce GHG emissions in Hong Kong. Every little step counts!

Who we're looking for

We are looking for an Associate Manager - Marketing and Growth at Carbon Wallet.

What you will be doing
  • Coordinate marketing activities and manage customer touchpoints with green ecosystem partners such as NGO, social enterprises and sustainable businesses
  • Liaise and manage Carbon Wallet's content creation across communications channels with key touch points
  • Leverage data analytics to develop understanding of users for segmentation and targeted communications
  • Organize and manage end-to-end marketing campaign execution to drive user engagement and growth
  • Collect and analyze marketing performance data to support business team make informed decisions and effective go-to-market strategies
  • Manage designers and content creators to curate engaging digital and offline promotion materials to boost Carbon Wallet’s reach and customer awareness
  • Formulate growth strategies and O2O campaigns across different channels and partnerships to support lead generation and conversion


Who you are
  • At least 1 year of marketing / growth hacking experience in tech or mobile App company / retail business / sustainability business / NGO 
  • Entrepreneurial spirit and not afraid of taking up new challenges, self-starters who are not shy of offering new ideas and insights
  • Sharp market acumen in sustainability and mobile marketing field; understanding of market competitors and latest dynamics is a plus
  • Confident, self-motivated and goal-oriented to drive and meet quantified growth KPIs
  • Strong copy-writing skills in both Chinese and English and good sense of visual designs
  • Familiarity with growth hacking tools such as email marketing, website analytics and optimization tools will be a plus

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7/F, MTR Headquarters, Telford Plaza, 33 Wai Yip St
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