Canopy
The CareVoice (StartupCare) (HK)

bluum - Growth and Content Marketing Specialist

Entry Level
Hong Kong
Growth and Content Marketing Specialist
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About Us

blüüm is an insurtech that offers curated medical insurance plans and health services for each and every lifestyle, empowering our customers to enjoy life to the fullest. We are a proud spin-off from The CareVoice, a leading Asian health insurtech named in 2020’s InsurTech100. We work with top insurance companies to bring solutions for different populations ranging from individuals to SMEs.  

Our purpose is to incentivise both physical and mental well-being, with creative uses of technology and an inventive approach to health management.

We believe in openness and empathy. By listening and collaborating with our community, we’re inspired to look beyond the present and deliver health solutions from the future that enables our community to flourish.

Who we're looking for

We are looking for a full-time Growth and Content Marketing Specialist who can bring creativity and enthusiasm to the growing team. You are a strategic thinker with strong content writing skills and have a proven track record of implementing growth hacks to drive the scaling of a business.

You have an entrepreneurial mindset to tackle both big and small challenges and enjoy working in a fast-paced and forward-thinking environment.

Based in Hong Kong, you will be responsible for identifying and implementing growth hacking strategies to generate leads and optimise over the long run for sustainable growth, of which efforts will be directed towards multi-channel marketing. You also have the ability to create content and monitor performance for social media platforms such as Facebook, Instagram and LinkedIn, also for email marketing and collaterals.

What you will be doing
  • Identify opportunities across different online channels and partnerships to support lead generation and conversion
  • Designing, implementing and experimenting with new growth hacking initiatives and analysing results
  • Create engaging and persuasive content including copywriting and visual design to grow the brand’s footprint across multiple channels such as social media posts, e-book, blogs, emails and videos
  • Execute and report on the performance of online and offline marketing campaigns, e.g. social media campaigns, events and partnerships
Who you are
  • 1-3 years of experience working in content marketing or growth hacking
  • Strong copywriting and writing skills in both Chinese & English, able to tailor messaging for different audiences and channels
  • Strong capabilities on analytical and quantitative problem solving
  • Familiar with growth hacking tools such as email marketing, website analytics and optimisation tools and SEO software
  • Proficient in design softwares such as Adobe Creative Suite applications and Video editing  
  • Curious and self-motivated, comfortable with working at a startup setting  
  • Fluent in Cantonese and English, Mandarin is a plus


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