Canopy
Beyond Media Global (HK)

Beyond Media Global - Digital Media Specialist SEM

Entry Level
Hong Kong
Digital Media Specialist - SEM
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About Us

BMG is an innovative and performance-focused Digital Agency that delivers exceptional digital service all around the Globe. Our mission is to create integrated personalized experiences that harness Big Data to drive results across all digital channels. We believe ideas, technology, imagination, ambition, and the sheer desire to be better at everything we do drive performance. With offices in Hong Kong, Taipei, Shenzhen, Shanghai, Sydney, Barcelona, Los Angeles, and New York City, our client portfolio is diverse and represents the most ambitious brands in the world. BMG is an HK4A Affiliate Member, Premier Google Partner, Asia's Top 100 Startup, and the Winner of Google All-Stars.

Who we're looking for

The Digital Specialist is responsible for executing and implementing the campaigns for a roster of strategic clients across SEM and Biddable Media.


What you will be doing
  • Executes strategic plans developed by Media Analysts to improve paid search campaign performance or a roster of clients with scheduled deliverables and documented progress
  • SEM Implementation and technical audits. (if applicable)
  • Assists in building all Biddable Media tactics such as campaign architecture, keyword development, ad copywriting, tracking/analytics, testing and optimization
  • Tracks and manages budget spending and campaign performance for client roster on a daily basis
  • Interprets weekly analytical reports, with specific optimization suggestions to improve campaigns’ performance for Media Analyst’s reviews and approvals
  • Implement daily media operations to enhance the effectiveness of advertising campaigns
  • Maintain a sound understanding of client and agency opportunity costs and growth opportunities
  • Contributes to client presentations and meetings when necessary
  • Support and research external Business Development and Marketing initiatives such as sales pitches, case studies, corporate blogs, etc.
  • Assists in brainstorming upselling strategies, establishing processes, and enhancing communications within client Account teams
  • Maintains strong relationships with all search engine and technology vendor teams
  • Builds expertise in utilizing all advertising platforms and vendor technology with passing certification programs
Who you are
  • Min 1 year experience working in the digital/interactive media space (prior experience at a search engine or interactive advertising agency is an advantage).
  • Digital enthusiasts, you are passionate about Digital Marketing, which includes SEM, SEO, Social Media, etc.
  • Process and detailed oriented, with the ability to multi-task within a time constraint
  • Strong communication skills, including the ability to facilitate negotiations in complex situations
  • Extensive knowledge of Microsoft Excel/Google sheets and PowerPoint
  • Excellent quantitative analysis skills, able to use Web Analytics tools like Google Analytics, Adobe Analytics, or similar
  • Fluent/Native in writing and speaking in Chinese (Cantonese and Mandarin)
  • Good command of English (Writing and speaking)
  • Degree holder preferred
  • Solid understanding of the SEM industry and prior experience at a search engine or interactive advertising agency is a plus

Screening Questions

  • How many years of Digital Agency experience do you have? 1 year (Required)
  • How many years of SEM experience do you have? 1 year (Required)
What we offer
  • Global Exposure and friendly environment
  • Office Located in the heart of Causeway Bay (Close to MTR)
  • Competitive package
  • Opportunity to learn new techniques & tools with a young and dynamic team

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103 Leighton Road, Causeway Bay, Hong Kong
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