Canopy
BCW Group (HK)

BCW Group - Marketing Intern

Entry Level
Hong Kong
Marketing Intern
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About Us

BCW Group is changing the financial landscape for enterprises entering the digital assets and distributed network space.
At BCW Group, you’ll have an opportunity to build highly performant, next-generation software for high-profile corporate clients who want to capture the value of distributed networks. By joining us at this early stage, you will be able to make fundamental decisions that will help shape future development at BCW Group. We prefer passionate, quick learners who can hit the ground running and be proactive at their work.

Who we're looking for

We invite you to join an exciting, cutting-edge FinTech consulting firm and give you a chance to work on real-world projects with our clients across Blockchain, Payments, and Digital Assets. The internship will allow you to develop your skills in market strategy across projects and on successful completion and based on performance have the potential to come on as a Full-Time employee of our company. The internship will give you exposure to market strategy in 3 key areas - Payments for a Fortune 500 client, Blockchain - on Go-To-market for a crypto-focused project and B2B focused market strategy for Global Firm. You will work directly with the Sales & Marketing Director of the firm on client-specific accounts.

We are an international team and invite hungry and driven individuals, who are keen to learn and grow in the space to join us.
You get the opportunity to deep dive into your interest area and work on meaningful projects with a real-world impact.

What you will be doing
  • Develop end-to-end marketing strategies with the objective of sparking growth from an early stage
  • Map out user journey and increase user funnel conversion through surfacing product ask, user education, operation campaign
  • Coordinate and project manage marketing campaigns across different projects
  • Provide market and competitive intelligence for projects, monitor KPI and trends in communities to inform overall marketing and product strategy
  • Research and explore new technologies in the blockchain industry.
  • Develop a measurement framework for generating results of the content marketing activity to be used for future marketing campaigns.
  • Writing content drafts for PR/media releases, ideation and drafts for thought pieces and blogs
  • Project management of campaign deliverables and coming up with unique ways to reach relevant audiences
Who you are
  • Must have experience or deep understanding of in any of the following areas - blockchain applications/ digital payments/ crypto / FinTech/ DeFi
  • Able to work in a fast-paced environment and handle multiple work streams
  • Technology enthusiast - an ability to understand process flows
  • Curious and keen to learn and develop a 'critical thinking' mindset
  • Excellent analytical skills; Willingness to learn and develop new skills
  • Being proactive to suggest new ideas on how to further improve and/or simplify existing processes
  • Able to communicate complex topics in a concise and structured manner
  • Contribute to content and marketing strategy through research and data analysis,
  • with an active role in reporting, monitoring trends, and strategy development
  • Previous job experience in marketing, finance or crypto is a plus
  • Experience using Google Analytics or other analytics systems is a plus
  • Bachelor's degree preferably in management / technology / business. Masters / MBA is a plus
  • Fluent English Speaker
What we offer
  • We offer an attractive compensation package working in the cutting-edge field of Fintech.
  • International work environment and flat team.
  • Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
  • You get to work in a very dynamic environment and be part of an international team
  • Performance-based possibility of a full-time offer after the internship

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