Canopy
BASF (HK)

BASF (HK) - Senior Specialist, Regional Digital Marketing and Market Intelligence, Home Care, I&I

Mid Level
Hong Kong
Senior Specialist, Regional Digital Marketing and Market Intelligence, Home Care, I&I
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About Us

We are a leading chemical company, with the best teams developing intelligent solutions for our customers and for a sustainable future. Our success as a company relies on the engagement of our employees. We encourage our employees to develop their strengths, and we recognise their achievements. For you, this means a wide variety of job roles, and exciting opportunities for learning and career development.

Who we're looking for

We are looking for a Senior Specialist, Regional Digital Marketing and Market Intelligence, Home Care, I&I at our team in BASF.


What you will be doing in this role
  • Drive and develop overall digital marketing strategy roadmap  
  • Acts as internal consultant / subject matter expert to steer digital transformation projects and provide training to stakeholders on newly implemented tools & processes
  • Optimize platform content to increase conversion rate via campaigns, promotions, and other related initiatives
  • Generate business insights by consolidating market intelligence information across different market segments and digital platforms
  • Analyse potential value creation of digital platforms for internal & external usage and conduct preliminary user acceptance tests (UAT)
About you
  • Bachelor’s Degree preferably in Business Administration, Marketing, Information Technology, Chemistry, or other related discipline; Master’s degree is a plus
  • Minimum 3 years of digital and CRM experience in FMCG, agencies or related industries
  • Regional experience in Asia Pacific, preferably with customer / consumer relationship management
  • Good communication skills, positive attitude, ability to reason with logic and open to challenges
  • Excellent command of written and spoken English
What we offer

For BASF, diversity is one of the essential keys to business success and the well-being of our employees. We promote an inclusive culture that accepts the diversity of people, experiences and capabilities. By embracing talents and abilities of all kinds, we aim to boost creativity and motivation, and enhance our teams’ performance.

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BASF Asia Pacific Regional Headquarters, 45/F Jardine House, 1 Connaught Place,
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