Canopy
AnyDesk Software (HK)

AnyDesk Software (HK) – Digital Marketing Manager

Entry Level
Melbourne
Digital Marketing Manager
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Who we're looking for

We are looking for a passionate Digital Marketing Officer to join the team.

What you will be doing
  • Efficient and creative implementation of our digital campaigns in Google Ads, Facebook or Instagram Ads, LinkedIn Ads, YouTube, Spotify, etc. Oversee all social advertising campaigns and social media content.
  • Campaign tracking and optimization (traffic, conversions, etc.) through analyzing, monitoring, and reporting of their performance
  • Plan, allocate, and keep track of budgets effectively
  • Identify and create synergy on social platforms among all affiliates
  • Define optimization and development recommendations based on campaign objectives
  • Creation of reports with e.g. Google Analytics, Google Data Studio, or Excel and deriving of concrete recommendations for further optimization including budget
  • Always stay on top of digital trends and give recommendations for further activities to provide the best setup for our product and brand
  • Grow social community by building relationships with customers, journalists, bloggers, KOL, influencers and partners on social platforms
  • Define social media KPIs and identify insights and opportunities from the customer database and social metrics to develop and drive social & digital PR campaigns, partnerships and activities
  • To conduct regular research and studies to identify market opportunities
  • Monitor brand mentions, escalating reputational issues as necessary
  • In charge of social crisis management. Avoid, manage and solve social crisis
Who you are
  • Sound experience in online marketing preferably in the environment of an agency
  • Proven record of successfully implemented campaigns in the Google cosmos and with the Facebook group - with all relevant features and targeting options
  • Good brand understanding and ability to incorporate insights into campaign optimization
  • Preference for the business environment of an international scale-up company that oftentimes comes with fast adaptation to change
  • Analytical and conceptual thinking skills combined with a curious mind and a test and learn mentality
  • Solid experience and good network with digital media, KOL and influencer
  • Knowledge of social KPIs, SEO and web traffic metrics
  • Stay up to date with the latest social media best practices and technologies
  • Native English speaker
  • Other Language skills (Japanese, Korean, Thai, Chinese) are highly regarded
What we offer
  • Ambitious and self-driven culture
  • Flexible working hours once training complete and ready to operate on your own
  • Generous leave entitlements
  • Personal and professional development focus and room for creative ideas
  • Fun place to work where everyone is valued
  • The position is based in Australia, in a Co-working office environment

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